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We The Freelancers

Pitch email template

A structure for a pitch email that leads with the idea and keeps the logistics clear.

Pitch email

Subject: Pitch: [Working title of the story]

Hi [Editor's name],

[One-sentence hook — the headline version of the story.]

[Two or three sentences on what the piece actually covers, why it matters, and why now.]

I'd report this by [how you'll report it — interviews, documents, data, first-hand access].

I can file [approximate length, e.g. 1,200 words] by [filing date].

About me: I'm a [your discipline, e.g. freelance journalist] based in [your location].
Recent work: [clip title and link], [clip title and link].

Let me know if this is of interest, or if a different angle would suit better.

Thanks,
[Your name]
[Your phone number or website]

Related guide: A pitch editors will actually read